Oversaw all concepting, art direction and asset delivery for exclusive high profile American Express branded events:

▪︎ The US Open Tennis Championship, NYC
▪︎ Mercedes-Benz Fashion Week, NYC
▪︎ The Opening Global Doors Forum, Shanghai, China.

These engagements were used to create unique memories for American Express high-value cardmembers and reaffirm the value of The American Express Card membership.

Oversaw all concepting, art direction and asset delivery for exclusive high profile American Express branded events:

▪︎ The US Open Tennis Championship, NY
▪︎ Mercedes-Benz Fashion Week, NY
▪︎ The Opening Global Doors Forum, Shanghai, China.

These engagements were used to create unique memories for American Express high value cardmembers and reaffirm the value of The American Express Card membership.

US Open Tennis Championship

US Open Tennis Championship

A sporting event that lasts over two weeks, the marketing goal was to reach New Yorkers, wherever they may be, and create a connection with their hometown tournament.

Branded kiosks at the USTA Tennis Center site brought lots of cardmember benefits: free play by play over ear radios, a Milton Glaser designed event poster, express entry/exit for cardmembers, all added up to an unprecedented US Open experience.

In addition, over 25 video interviews were shot, produced and distributed online and at Arthur Ashe Stadium, bringing more people closer to the personal side of this infamous sporting event and it's storied history.

A sporting event that lasts over two weeks, the marketing goal was to reach New Yorkers, wherever they may be, and create a connection with their hometown event.

Branded kiosks at the USTA Tennis Center site brought lots of cardmember benefits: free play by  play over ear radios, a Milton Glaser designed event poster, express entry/exit for cardmembers, all added up to an unprecedented US Open experience.

In addition, over 25 video interviews were shot, produced and distributed online and at Arthur Ashe Stadium, bringing more people closer to the personal side of this infamous sporting event and it's storied history.

USTA National Tennis Center Branding
Cardmember Only Exclusive Takeaways
Manhattan Located Activations
Alumni Players Moments Profile Videos
A 360° Brand Experience

USTA National Tennis Center Branding

Cardmember Only Exclusive Takeaways

Manhattan Located Events

Alumni Players Moments Profile Videos

A 360° Brand Experience

Considered the fashion kick-off event of the year, Mercedes-Benz Fashion Week is an ultra high profile event, attracting top fashion names, as well as rising stars, to show their creativity and vision to a who's who's list of trendsetters and cultural elite.

The creative challenge was to provide high-value cardmembers with unprecedented access to this industry-only event. We created the Amex Skybox, which allowed exclusive viewing of the runway shows from a private lounge,  overseeing the venue and all the action.

Collaborating with design extraordinaire Jonathan Adler, the only one of its kind Skybox delivered to overdeliver and satisfy the most demanding cardmembers expectations.

Considered the fashion kick off event of the year, Mercedes-Benz Fashion Week is an ultra high profile event, attracting top fashion names, as well as rising stars, to show their creativity and vision to a who's who's list of trend setters and cultural elite.

The creative challenge was to provide high value cardmembers with unprecedented access to this industry only event. We created the Amex Skybox, which allowed exclusve viewing of the runway shows from a private lounge,  overseeing the venue and all the action.

Collaborating with design extraodinaire Jonathan Adler, the only one of it's kind Skybox delivered to overdeliver and satisify the most demanding cardmembers expectations.

Before China arrived on the world stage, it was a much more closed society, Henry Kissinger changed that, arranging the infamous visit by then-President Nixon to start opening the doors of China and it's engagement with the outside world.

Mr. Kissinger is revered in China as a person of profound respect for helping China start its journey of opening up to the Western world. Having Mr. Kissinger talk with China's top business leaders in an open dialogue forum was a highly desirable ticket with China's business elite.

The challenge to the project was designing a venue experience at Shanghai's most infamous skyscraper, The Shanghai World Financial Center, that held to the high expectations of American Express and the VIP attendees.

Before China arrived on the world stage, it was a much more closed society, Henry Kissinger changed that, arranging the infamous visit by then President Nixon to start opening the doors of China and it's engagement with the outside world.

Mr. Kissinger is revered in China as a person of profound respect for helping China start it's journey of opening up to the Western world. Having Mr. Kissinger talk with China's top business leaders in an open dialogue forum was a highly desirable ticket with China's business elite.

The challenge to the project was designing a venue experience at Shanghai's most infamous skyscraper, The Shanghai World Financial Center, that held to the high expectations of American Express and the VIP attendees.

All the projects went off without any significant issues and satisfied the cardmembers expectations (according to exit interviews). The team intensive design and production demands brought camaraderie together which made for a tasking but fun work experience!

All the projects went off without any significant issues and satisifed the cardmembers expectations (according to exit interviews). The team intensive design and production demands brought camaraderie together which made for an exacting but fun work experience!