PROJECT : First Green Step
TEAM : Personal Project, General Assembly UX
ROLE : UX/UI Design Lead
CONTRIBUTION : Research ▪︎ IA ▪︎ Screen Design
SOFTWARE : Sketch ▪︎ Optimo ▪︎ Marvel

PROJECT :
First Green Step

TEAM :
General Assembly UX

ROLE :
UX Design Lead ▪︎ Art Direction

CONTRIBUTION :
Research ▪︎ IA ▪︎ Screen Design

SOFTWARE :
Sketch ▪︎ Optimo ▪︎ Marvel

Problem Statement:

People feel overwhelmed and inconsequential aiding social and environmental causes and therefore do not take any substantial action to help.

The Mental State of Philanthropy...

Charity donations on an individual basis are down in the United States. This has posed a problem since the vacuum has been filled by immensely rich individuals, and many causes are clamoring for funds that are left out in the cold.

There are a lot of ways to help...

There are a lot of choices to give to a cause, but the choices are
overwhelming and require a fair amount of research...Wikipedia lists
hundreds of foundations and Google's first results for "environmental
helping" all come back as lists of steps ranging from 7 to 50, there
has got to be another way!

There are a lot of choices to give to a cause, but the choices are overwhelming and require a fair amount of research...Wikipedia lists hundreds of foundations and Google's first results for "environmental helping" all come back as lists of steps ranging from 7 to 50, there
has got to be another way!

Why don't People take Action?

An overwhelming majority of those interviewed were highly aware of
environmental concerns, but none of the participants had a concerted
plan to meaningfully contribute to an organization that would help
the problem. The Post-Its reveal their frustrations.

An overwhelming majority of those interviewed were highly aware of environmental concerns, but none of the participants had a concerted plan to meaningfully contribute to an organization that would help the problem. The Post-Its reveal their frustrations.

Meet the Persona Sally...

Sally considers herself a "mental environmentalist". She feels environmentally aware, but has not take any significant steps towards helping out. Sally could use some guidance. The environment is top of mind and she would love to be more participatory.

Creating a Single Point of Entry for All Charitable Organizations

Consolidating the efforts of many charitable organizations in
one easy to access location simplifies the giving process and allows first-time givers to take action immediately and feel involved in the overall giving process.

Consolidating the efforts of many charitable organizations in one easy to access location simplifies the giving process and allows first-time givers to take action immediately and feel involved in the overall giving process.

Card Sorting for User Insights...

Breaking down giving according to geographical regions made for very straightforward information groupings.

A Rough Idea...

Guiding an individual through the charitable process, allowing them choices and informing them of their impact every step of the say takes the "unknown" out of giving, and helps them feel empowered that they are making a difference!

Prototype

A user journey to aid the world's oceans
with meaningful action.

Takeaways:

Empowering people to take active steps in improving our environment and individual peoples lives is vital given the state of the globe. By consolidating charitable organizations and providing pertinent information everyday people can take meaningful steps to enact positive charitable contributions.

First Green Step

First
Green
Step

Simplifying environmental philanthropy.

Simplifying environmental philanthropy.

PROJECT : First Green Step
TEAM : Personal Project, General Assembly UX
ROLE : UX/UI Design Lead
CONTRIBUTION : Research ▪︎ IA ▪︎ Screen Design
SOFTWARE : Sketch ▪︎ Optimo ▪︎ Marvel

PROJECT :
First Green Step

TEAM :
General Assembly UX

ROLE :
UX Design Lead ▪︎ Art Direction

CONTRIBUTION :
Research ▪︎ IA ▪︎ Screen Design

SOFTWARE :
Sketch ▪︎ Optimo ▪︎ Marvel

Problem Statement:

People feel overwhelmed and inconsequential aiding social and environmental causes and therefore do not take any substantial action to help.

The Mental State of Philanthropy...

Charity donations on an individual basis are down in the United States. This has posed a problem since the vacuum has been filled by immensely rich individuals, and many causes are clamoring for funds that are left out in the cold.

There are a lot of ways to help...

Why don't People take Action?

An overwhelming majority of those interviewed were highly aware of
environmental concerns, but none of the participants had a concerted
plan to meaningfully contribute to an organization that would help
the problem. The Post-Its reveal their frustrations.

An overwhelming majority of those interviewed were highly aware of environmental concerns, but none of the participants had a concerted plan to meaningfully contribute to an organization that would help the problem. The Post-Its reveal their frustrations.

An overwhelming majority of those interviewed were highly aware of environmental concerns, but none of the participants had a concerted plan to meaningfully contribute to an organization that would help the problem. The Post-Its reveal their frustrations.

Meet the Persona Sally...

Meet the Persona Sally...

Sally considers herself a "mental environmentalist". She feels environmentally aware, but has not take any significant steps towards helping out. Sally could use some guidance. The environment is top of mind and she would love to be more participatory.

Creating a Single Point of Entry for All Charitable Organizations

Creating a Single Point of Entry for All Charitable Organizations

Consolidating the efforts of many charitable organizations in
one easy to access location simplifies the giving process and allows first-time givers to take action immediately and feel involved in the overall giving process.

Consolidating the efforts of many charitable organizations in one easy to access location simplifies the giving process and allows first-time givers to take action immediately and feel involved in the overall giving process.

Consolidating the efforts of many charitable organizations in one easy to access location simplifies the giving process and allows first-time givers to take action immediately and feel involved in the overall giving process.

Card Sorting for User Insights...

Breaking down giving according to geographical regions made for very straightforward information groupings.

A Rough Idea...

Guiding an individual through the charitable process, allowing them choices and informing them of their impact every step of the say takes the "unknown" out of giving, and helps them feel empowered that they are making a difference!

Prototype

A user journey to aid the world's oceans
with meaningful action.

Empowering people to take active steps in improving our environment and individual peoples lives is vital given the state of the globe. By consolidating charitable organizations and providing pertinent information everyday people can take meaningful steps to enact positive charitable contributions.

First Green Step

FirstGreenStep

Simplifying environmental philanthropy.

Simplifying environmental philanthropy.

PROJECT : First Green StepTEAM : Personal Project, General Assembly UXROLE : UX/UI Design LeadCONTRIBUTION : Research ▪︎ IA ▪︎ Screen Design SOFTWARE : Sketch ▪︎ Optimo ▪︎ Marvel

PROJECT :First Green StepTEAM :General Assembly UXROLE :UX Design Lead ▪︎ Art DirectionCONTRIBUTION :Research ▪︎ IA ▪︎ Screen Design SOFTWARE :Sketch ▪︎ Optimo ▪︎ Marvel

Problem Statement:

People feel overwhelmed and inconsequential aiding social and environmental causes and therefore do not take any substantial action to help.

The Mental State of Philanthropy...

Charity donations on an individual basis are down in the United States. This has posed a problem since the vacuum has been filled by immensely rich individuals, and many causes are clamoring for funds that are left out in the cold.

There are a lot of ways to help...

There are a lot of choices to give to a cause, but the choices areoverwhelming and require a fair amount of research...Wikipedia lists hundreds of foundations and Google's first results for "environmental helping" all come back as lists of steps ranging from 7 to 50, therehas got to be another way!

Why don't People take Action?

An overwhelming majority of those interviewed were highly aware ofenvironmental concerns, but none of the participants had a concertedplan to meaningfully contribute to an organization that would helpthe problem. The Post-Its reveal their frustrations.

An overwhelming majority of those interviewed were highly aware of environmental concerns, but none of the participants had a concerted plan to meaningfully contribute to an organization that would help the problem. The Post-Its reveal their frustrations.

An overwhelming majority of those interviewed were highly aware of environmental concerns, but none of the participants had a concerted plan to meaningfully contribute to an organization that would help the problem. The Post-Its reveal their frustrations.

Meet the Persona Sally...

Meet the Persona Sally...

Sally considers herself a "mental environmentalist". She feels environmentally aware, but has not take any significant steps towards helping out. Sally could use some guidance. The environment is top of mind and she would love to be more participatory.

Creating a Single Point of Entry for All Charitable Organizations

Creating a Single Point of Entry for All Charitable Organizations

Consolidating the efforts of many charitable organizations inone easy to access location simplifies the giving process and allows first-time givers to take action immediately and feel involved in the overall giving process.

Consolidating the efforts of many charitable organizations in one easy to access location simplifies the giving process and allows first-time givers to take action immediately and feel involved in the overall giving process.

Consolidating the efforts of many charitable organizations in one easy to access location simplifies the giving process and allows first-time givers to take action immediately and feel involved in the overall giving process.

Card Sorting for User Insights...

Breaking down giving according to geographical regions made for very straightforward information groupings.

A Rough Idea...

Guiding an individual through the charitable process, allowing them choices and informing them of their impact every step of the say takes the "unknown" out of giving, and helps them feel empowered that they are making a difference!

Prototype

A user journey to aid the world's oceanswith meaningful action.

Empowering people to take active steps in improving our environment and individual peoples lives is vital given the state of the globe. By consolidating charitable organizations and providing pertinent information everyday people can take meaningful steps to enact positive charitable contributions.

First
Green
Step

PROJECT : First Green Step
TEAM : Personal Project, General Assembly UX
ROLE : UX/UI Design Lead
CONTRIBUTION : Research ▪︎ IA ▪︎ Screen Design
SOFTWARE : Sketch ▪︎ Optimo ▪︎ Marvel

PROJECT :
First Green Step

TEAM :
General Assembly UX

ROLE :
UX Design Lead ▪︎ Art Direction

CONTRIBUTION :
Research ▪︎ IA ▪︎ Screen Design

SOFTWARE :
Sketch ▪︎ Optimo ▪︎ Marvel

An overwhelming majority of those interviewed were highly aware of
environmental concerns, but none of the participants had a concerted
plan to meaningfully contribute to an organization that would help
the problem. The Post-Its reveal their frustrations.

Consolidating the efforts of many charitable organizations in
one easy to access location simplifies the giving process and allows first-time givers to take action immediately and feel involved in the overall giving process.

A user journey to aid the world's oceans
with meaningful action.