Groupon
Global
Team
Groupon
Global
Team
Managing a distributed team for successful design outcomes.
Managing a distributed team for successful design.
PROJECT : Groupon Global Team Management
TEAM : Creative Director ▪︎ 8 Designers ▪︎ Marketing Manager
ROLE : UX Design Lead & Creative Director
CONTRIBUTION : UX & Visual Design ▪︎ Creative Direction ▪︎ Team Management
SOFTWARE : Sketch ▪︎ Adobe Creative Cloud ▪︎ Keynote
PROJECT :
Groupon Global Team Management
TEAM :
Creative Director ▪︎ 8 Visual Designers ▪︎ One UX Designer ▪︎ Marketing Manager
ROLE :
UX Design Lead & Creative Director
CONTRIBUTION :
UX & Visual Design ▪︎ Creative Direction ▪︎ Team Management
SOFTWARE :
Sketch ▪︎ Adobe Creative Cloud ▪︎ Keynote
Objective:
112 countries
13 time zones
3 cities
8 people
One team.
112 countries
13 time zones
3 cities
8 people
One team.
112 countries
13 time zones
3 cities
8 people
One team.
To lead a distributed design team
located in different time zones,
different cities, and different
countries to work as one cohesive
creative unit, solving marketing
challenges in a fast-paced,
eCommerce and computational
marketing design environment.
To lead a distributed design team
located in different time zones,
different cities, and different
countries to work as one cohesive
creative unit, solving marketing
challenges in a fast paced,
eCommerce and computational
marketing design environment.
The Problem:
Project requests coming in from multiple stakeholders, multiple creative conversations going on, multiple deadlines, in multiple countries led to project surprises and last minute pivoting. Something had to be done!
The Ask:
Find a solution that positively reinforces open communication, transparency and an approval channel that is easily understood. A rudder of answers in a storm of requests:
The Answer:
A mission statement doc that outlined the issues and mindset needed to shepherd a project from inception to completion.
Design Team Mission Statement:
“ Our creative thinking and actions are inspired by motivating our customers to try new experiences, embrace change, and never rest on their laurels. By continually pushing, reassessing, and refreshing our creative ideas, we aim to deliver brand experiences that our customers will act upon, relish and embrace. ”
The Big Picture:
“ In order to get our creative output to this level of execution, we must: ”
Own The Project:
“ Be involved in the inception of the idea and the strategy behind it ”
Own The Process:
“ Know your approval ladder and represent the work through its entirety ”
Own The Results:
“ Know the outcome of the project and the wins and losses associated with it ”
Assess And Modify:
“ Circle back and discuss with all involved teams to improve on the next round of implementation ”
“ Circle back and discuss with all involved teams to improve on the next round of implementation ”
Guide 4,500 people lines
Guide 4,500 people lines
Guide 4,500 people lines
Creating brand guidelines wasn't just for designers, but for ALL of Groupon's employees and suppliers needing to understand Groupon's mission for continued growth.
Creating brand guidelines wasn't just for designers, but for ALL of Groupons employees and suppliers needing to understand Groupon's mission for continued growth.
Creating brand guidelines wasn't just for designers, but for ALL of Groupons employees and suppliers needing to understand Groupon's mission for continued growth.
Results:
The team reduced creative miscalculations and improved asset delivery performance. Overall, the morale of the team increased as individual contributors felt more empowered moving forward with their concepts and designs, now knowing the proper channels to discuss and get their work approved for distribution.
The team reduced creative miscalculations and improved asset delivery performance. Overall, the morale of the team increased as individual contributors felt more empowered moving forward with their concepts and designs, now knowing the proper channels to discuss and get their work approved for distribution.
Select Projects
Microsoft Visual StudioUI/UX Redesign of Software Developer Tools Website
Sidekick 4GComplete UI/UX Reboot of Iconic Android Smartphone.
First Green StepEnvironmental Causes Mobile App Experience
Groupon Proximity Buying ExperiencePatented Mobile UX eCommerce Buying Experience
T-Mobile Device Brand UnityUI Branding System for all T-Mobile Branded Devices
Groupon Global TeamDistributed Team Management Learning Insights
Marketing DesignVisual Design & Ad Campaigns
American Express Global ExperiencesGlobal Branded Customer Event Experiences
T-Mobile Executive Rally VideoVideo Direction & Editing
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