Online retail sales have been rising, but they still account for only 16% of total retail sales. A majority of consumer purchases still are through brick and mortar stores. Many customers do their research online but will continue to a physical store for final purchase.
Q: How can you intercept and pull a customer online when they are in a brick and mortar buying mindset?
Research showed about 15% of Groupon customers comparative shopped online, prior to purchasing at a physical store. The goal was to get the customer to reconsider their purchase path, prior to entering a physical brick and mortar store. Research showed if you could match their recent search with their physical store presence a matching or better offer could be introduced to the purchase decision.
It's been a classic struggle between eCommerce and brick and mortar, and here is where the team netted out with their user journey:
It's been a classic struggle between eCommece and brick and mortar, and here is where the team netted out with their user journey:
Microsoft Visual StudioUI/UX Redesign of Software Developer Tools Website
Sidekick 4GComplete UI/UX Reboot of Iconic Android Smartphone.
First Green StepEnvironmental Causes Mobile App Experience
Groupon Proximity Buying ExperiencePatented Mobile UX eCommerce Buying Experience
T-Mobile Device Brand UnityUI Branding System for all T-Mobile Branded Devices
Groupon Global TeamDistributed Team Management Learning Insights
Marketing DesignVisual Design & Ad Campaigns
American Express Global ExperiencesGlobal Branded Customer Event Experiences
T-Mobile Executive Rally VideoVideo Direction & Editing
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