Groupon
Proximity
Experience
Groupon
Proximity
Experience
Competing with brick and mortar on their own turf.
Competing with brick and mortar on their own turf.
PROJECT : Groupon Proximity Experience
TEAM : Marketing CEO ▪︎ Mobile Commerce Lead ▪︎ Developer ▪︎ Design
ROLE : UX/UI Design Lead
CONTRIBUTION : Experience Map
SOFTWARE : Adobe Creative Suite ▪︎ Keynote ▪︎ Sketch
PROJECT :
Groupon Proximity Experience
TEAM :
Marketing CEO ▪︎ Mobile Commerce Lead ▪︎ Developer ▪︎ Design
ROLE :
UX Design Lead
CONTRIBUTION :
Experience Map ▪︎ Customer Journey
SOFTWARE :
Adobe Creative Cloud ▪︎ Keynote
Objective:
How do you stay relevant when competing with a brick and mortar retail experience? What does it take to stay top of mind in a customer's purchase mindset? The team was challenged to look at a customer journey that could capture relevant shoppers that may be reluctant to purchase online or without physically viewing merchandise first.
How do you stay relevant when competing with a brick and mortar retail experience? What does it take to stay top of mind in a customers purchase mindset? The team was challenged to look at a customer journey that could capture relevant shoppers that may be reluctant to purchase online or without physically viewing merchandise first.
Where to Begin...
Online retail sales have been rising, but they still account for only 16% of total retail sales. A majority of consumer purchases still are through brick and mortar stores. Many customers do their research online but will continue to a physical store for final purchase.
Q: How can you intercept and pull a customer online when they are in a brick and mortar buying mindset?
Enter Real Time Geo Location Data
Research showed about 15% of Groupon customers comparative shopped online, prior to purchasing at a physical store. The goal was to get the customer to reconsider their purchase path, prior to entering a physical brick and mortar store. Research showed if you could match their recent search with their physical store presence a matching or better offer could be introduced to the purchase decision.
Mapping out the Experience
It's been a classic struggle between eCommerce and brick and mortar, and here is where the team netted out with their user journey:
It's been a classic struggle between eCommece and brick and mortar, and here is where the team netted out with their user journey:
On Device Experience
(Left to Right)
Reminding the customer that deals still are available when they are in the proximity of a brick and mortar environment.
Reminding the customer that deals still are available when they are in the proximity of a brick and mortar environment.
Results:
Groupon is able to "follow up" with brick and mortar comparison buyers and be in contention for a final sale with their mobile retail experience.
Select Projects
Microsoft Visual StudioUI/UX Redesign of Software Developer Tools Website
Sidekick 4GComplete UI/UX Reboot of Iconic Android Smartphone.
First Green StepEnvironmental Causes Mobile App Experience
Groupon Proximity Buying ExperiencePatented Mobile UX eCommerce Buying Experience
T-Mobile Device Brand UnityUI Branding System for all T-Mobile Branded Devices
Groupon Global TeamDistributed Team Management Learning Insights
Marketing DesignVisual Design & Ad Campaigns
American Express Global ExperiencesGlobal Branded Customer Event Experiences
T-Mobile Executive Rally VideoVideo Direction & Editing
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